Direct-to-Consumer TV Activation

XO Pay.
Own the viewer.

A premium activation layer for Stingray across smart TVs and operator-controlled environments. Simple on screen. Paid on phone. Controlled by Stingray.

/ Short-code pairing
/ Mobile wallet checkout
/ Direct CRM & Retention
Premium Activation Layer
From screen intent to paid customer

Stingray reaches the screen. The platform owns the payment.

Karaoke, music and premium TV experiences can already live on Samsung, LG or cable set-top boxes. The commercial problem is that store billing or operator billing sits in the middle, which weakens customer ownership, data capture and margin.

App distribution is controlled by hardware operators.
Native billing pushes Stingray into a secondary relationship.
QR-only attempts create friction and do not feel premium.
SAMSUNG TV+ LG CHANNELS OPERATOR STB DIRECT CRM
Commercial Shift
TV is the showroom.
Phone is the wallet.
XO Pay links the premium moment on TV to a direct mobile transaction and instantly hands entitlement back.
Lower friction
Higher margin

XO Connect.

The fastest real product. User hits a premium feature on TV, sees a short code, goes to a trusted web page on mobile, pays, and the TV unlocks immediately.

What it is: device-code pairing plus mobile wallet checkout.
How it works: TV requests a session, XO issues a short code, user pays on mobile.
What XO builds: pairing API, connect page, payment layer, entitlement sync.
PAIR CODE APPLE PAY GOOGLE PAY
Stingray Karaoke Premium

Unlock premium songs.

Go to stingray.com/connect to activate this TV.

K7LM-42
Stingray Connect
Confirm plan & activate TV.
Pay with Apple Pay

XO Upgrade Ads.

Instead of waiting for users to stumble into a paywall, sell premium directly from content moments. FAST channels become acquisition surfaces.

What it is: interactive promotional units inside content that drive viewers to Connect.
How it works: Viewers see a prompt, press OK, and land in an activation session.
FAST CHANNELS REMOTE CTA

Turn your TV into karaoke now.

PRESS OK

Four layers.
One commercial shift.

Core MVP

XO Connect

The immediate pilot product. Lowest complexity. Highest clarity.

Short-code pairing
Web checkout on trusted device
Optimization

XO InstantLink

The conversion upgrade layer that makes the flow feel smoother.

Prefilled session links
Saved-account handoff
Acquisition

XO Upgrade Ads

The content-to-subscription engine that turns viewers into customers.

Interactive ad CTA
Remote-triggered start
Future Tech

XO SonicLink

The futuristic polish layer for hands-light audio pairing.

Audio handshake
Companion-app potential

What XO can build now.
What comes next.

Phase 1

Pilot

Ship XO Connect for one Stingray premium use case. Pairing, checkout and entitlement only.

Phase 2

Conversion

Add XO InstantLink so the same flow becomes faster, more trusted and better instrumented.

Phase 3

Acquisition

Turn channels and app inventory into subscription funnels with XO Upgrade Ads.